Entrepreneurship and transfer of technology

Entrepreneurship and transfer of technology

Coordinator: Prof. Mile Dželalija, PhD
Contact: mile@pmfst.hr
Code: OP4
Total hours: 25 (10 lectures + 10 seminars + 5 exercises)
ECTS: 3

Lecturers:
Prof. Mile Dželalija, PhD
Prof. Leandra Vranješ Markić, PhD

Topics:
Introduction in entrepreneurship
Developing a successful business idea
Feasibility study
Writing a business plan
Competitive Benchmarking Report
Developing an effective business model
From idea to company

• Ethical and legal foundation
• Finances
• Feasibility of your idea
• Creating a business team

Managing your business

• Marketing
• Intellectual property
• Challenges of growth
• Strategies for growth
• Franchizes

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